Newsletter banners, email newsletter banner design and newsletter banner layouts are among the most attractive creations for email marketing and can save on the cost for commercial or even personal use. If you run an online business, newsletter design is definitely one of the best ways to advertise your product. A well-designed and professionally crafted newsletter with great content will get more subscribers, respond to their queries more frequently, be visited more often and have greater potential of becoming viral. If it’s published on your website, it will become a very visible advertisement, getting tons of targeted traffic.
You just need a reliable web hosting provider, quality content, and a good design that is eye catching enough to draw in visitors to your site and keep them interested enough to read the whole thing. Here are tips to help you design a good newsletter banner.
The first step in your newsletter banner design is to pick the right type of image that best tells the story of your newsletter. You may pick an image that represents your subject line, so the reader will know what to expect to see in your email. If your newsletter is all about dogs, try to send out an email like “Facts About Dogs”. It will catch the attention of your readers more and give them something interesting to read.
Major Steps To Consider
Your second step is to choose your color palette and its visual elements. Most websites today have a great array of colors available, allowing for amazing effects like a countdown timer, pop ups, or any number of animated gifs. Remember that your newsletter banner design should complement the subject line as well as the text on your main page. If you choose too outlandish a color palette, the user-generated content that you’re likely to provide on the site itself, will not be as successful. On the other hand, if your subject line is bland and boring, your email may never reach the eyes of a potential subscriber.
The third step is to write a great subject line. This is critical in your email banner design because it creates the first impression and allows the user-generated content in your mail to actually grab the attention of your subscribers. So if you’re selling a tea collection, make sure that the subject line catches the imagination of the recipient immediately. If you’re advertising the sale of a new hot tub, make sure that the subject line provides some enticing information about it. An example could be “How to Build Your Tea Collection in 24 Hours” or “Make Your Own Hot Tub”.
You should also take into consideration the tone of your newsletter. For example, if you’re sending out an email promoting a service like house cleaning, you don’t need to use extremely coarse language like “bastardized toilet” nor do you need to stuff it full of swear words. Remember that the goal of this kind of marketing is to get the reader’s attention and get them to engage with what you’re offering. What you do need to do though is to provide the readers with contact information and maybe include directions to your website. That way they’ll have a reason to visit your website.
When it comes to actually designing the contents of your newsletter, it’s important that you keep it clean and simple. Nothing says unprofessional like a hard, two-thumbs down html template on your newsletter’s home page. Instead, you should try to keep your newsletter simple and keep it to a minimum size. A large newsletter full of graphics will only serve to take away from the real message and will also take away from the amount of time that you’ve actually spent working on your mailing list. So, if you want to get the most out of your newsletter design, stick to the subject line and keep the actual content down to a minimum.
In addition to that, you want to ensure that you also give yourself sufficient space within the body of your newsletter to list any updates that you may have made to your company’s website, as well as links to your newsletter subscription area. Make sure to give yourself a generous margin of at least one week before your newsletter is due to expire – after all, people don’t expect a company to issue a newsletter every day. This way, they won’t be so disappointed when they run out of your latest tips and tricks!
Also, when it comes to actually designing your newsletter, you may want to consider hiring a freelance designer. This way, you’ll be able to focus entirely on your design while letting someone else take care of the details. You can even get your designer to work on a rotating basis just so you don’t ever run out of ideas. In this manner, you can never go wrong with your newsletter design. Instead of trying to micromanage every aspect of the newsletter, you can let someone else handle the nuts and bolts of getting your newsletter looking great. It’s a much smarter and more effective way to approach newsletter design than trying to micromanage every aspect of your email marketing campaign.