Banner ad sites are the most popular means of promoting a website. They also form the largest and the most cost-effective form of internet marketing, with thousands being spent every month on banners alone. They have become a “must” in all webmaster’s toolkits as they’re so effective. However, where does one go to get banner inspiration? The problem is that there are thousands of ads at any given site, and it can be challenging to create one that stands out. Here are a few ideas that might inspire you when it comes to designing your ads.
Banner Design Inspiration from Video Tutorials
If you have access to some quality video tutorials, you will find them a great source of banner design inspiration. Even if you don’t have access to video tutorials, you can still find high-quality instructional videos online. Look for tutorials that focus on optimizing your website for Google, Yahoo, or MSN. These optimization techniques can boost your CTR (click-through rate) and ultimately increase your conversion rates. You will learn a lot by watching videos. You will see what makes a banner appealing to the viewer and what words work best to bring them over.
Banner Design Inspiration From Logo Designs
If you can’t find a good tutorial, look at your favorite logo. What do you notice about it? There should be a couple of things that you’ll be able to pick up on. The color, the shape, or maybe the layout.
Banner Design Inspiration From Non-Profit Websites
Don’t forget to check out non-profit websites. Some non-profits use banners extensively to promote their cause, and you can use that to make your website more attractive to potential customers. Just make sure that you aren’t blatantly advertising for their product. There’s nothing wrong with using graphics from other websites, but try not to copy images too closely since these could become a problem later.
Banner Design Inspiration From Popular Websites
If you’re not a big fan of Google, Yahoo, or Bing, then you can still get some good ideas by checking out what other people are doing. What would they do differently? Try browsing through their homepage. What are their call-to-action elements, such as color schemes or banners? Do you see anything that stands out to you?
Banner Design Inspiration From Graphic Design Or Art
An excellent graphic designer or artist can be valuable. Just ask them to create a poster for you that incorporates your logo or site theme. You can even take the graphic to a printing shop and see if they have a reasonable cost for custom printing. This is an easy way to get some excellent Banner Design Inspirations.
Banner Ad Design Inspiration From Sites You Know
Sometimes, it helps to visit sites related to your target market. What’s the one thing that would catch your eye when visiting these websites? What would be the main features that would appeal to you the most? What kind of feel do you want your ad to have? Based on this, you can often get a pretty good idea of how you want to design your ad.
Last Thing: Banner Ads Can Be Effective
Don’t discount the effectiveness of banner ads. Studies have shown that these ads bring in more traffic and sales than their more conventional competitors. One thing to keep in mind is that your banner ad must look good. It must capture the visitor’s attention – and then convince them that they need whatever it is that you’re selling. With the right design, this can happen.